Ecosystem-Driven Growth Monthly member acquisition through organic referrals and network effects within the facility. As the ecosystem matures, connections between primary care, specialty services, diagnostics, and corporate wellness create a self-reinforcing referral network. This conservative growth rate assumes steady brand building and word-of-mouth expansion. Subscription memberships are a primary revenue driver.

Cross-Selling to Specialty Care Percentage of primary care members and corporate contract employees who convert to specialty care patients. This captures the ecosystem cross-selling effect: as patients engage with primary care, they discover specialty services. Corporate wellness programs often include specialty consultations. 5-15% range is conservative compared to integrated health systems (20-35%) and concierge practices (30-50%). Default 10% reflects natural referral patterns.